
"If only the colleagues in that other team worked as well as we do."
When collaboration between teams becomes strained.
A sales and marketing team blamed each other for disappointing results, leading to a standstill. This is a classic example of how a lack of trust and avoidance of conflict can negatively impact outcomes.
The truth is, trust is the foundation of real teamwork. And trust comes down to being vulnerable and honest with one another.
Approach
Through team coaching focused on building trust and creating open communication channels, greater engagement was fostered within both teams. This enabled accountability, improved collaboration, and ultimately led to better results.